Research shows people judge a store by its noise, and some potential customers avoid a retail store or leave because of too much noise.
Most retail shops have no acoustic design, and no soft surfaces or furnishings to reduce all the noise created by shoppers, equipment and music.
Retailers know that sales and user-satisfaction are related to shopping time. However, if high noise levels are causing a client to feel stressed and unsafe, they will leave the store sooner than they would if a pleasing soundscape was in place.
While a noisier environment may appeal to some segments of the population, in the main people do not like the stress and uncomfortable feelings they experience when in an excessively loud space.
Studies show that by altering a retail space to make it acoustically comfortable, sales can increase by 3-10%.
Creating acoustic comfort could be done through the installation of acoustic wall or ceiling coverings, along with the addition of carpeted floors and soft furnishings.
Avenue Interior Systems solutions are ideal for retail applications - whether it is a simple and unobtrusive acoustic ceiling tile, artistic acoustic wall tiles, or even a free-standing acoustic divider to section off a different area of the space.